Melania Semerad-Meier

Select Clients		CondéNast, CondéNet, Herman Miller, NBC, Nickelodeon, Toys 'R Us, MTV, CollegeBoard, Pfizer, IBM, GE, T.Rowe Price, Citibank, Maytag, Intel, Kodak, Hearst, Newsweek
Experience		17 years award-winning interactive design experience Memonic, Zürich: Director of User Experience, August 2010 - present • Starting with hand-drawn sketches and mockups, designed the user interface for web-based tools that allow users to capture, organize, and share web content • Defined a new corporate brand (B2B focus with B2C appeal) as part of a site re-design • Supported the marketing department with print collateral and online campaigns • Practiced Agile UX with two week Sprint planning, embracing iterative design • Wrote online surveys and user test scenarios, created Balsamiq click-thru prototypes, ran paper tests, and reviewed usability results to recommend improvements CollegeBoard, NYC: Art Director / Internet, 2007 - 2009 • Designed interactive applications for the CollegeBoard sites (35,000+ pages), oriented for 3 different audiences (students, parents, and professionals) • Designed minisites, emails, and ad campaigns for the marketing department • Created and maintained online style guides for the CB Professional and SpringBoard Online sites, while extending the design guidelines for new site additions • Managed a team of 4 in-house designers and reviewed projects from external design firms CondéNet Creative Services, NYC: Design Director / Internet, 2005 - 2007 • Oversaw the design process start to finish: served as chief liaison with project managers, established scope of design needs, delegated work, set and enforced visual direction, ensured design solutions were on time and budget • Managed 8-10 fulltime designers and Flash programmers: determined and documented workflow, led daily status meeting, recruited new hires, maintained network of freelancers • Designed ad solutions for epicurious.com, concierge.com, style.com, men.style.com: minisites, rich media, ad units, sweepstakes, emails, marketing collateral • Kept up with new technology solutions to maintain highest standard of work CondéNast / Fairchild Bridal Group, NYC: Creative Director / Internet, 2003 - 2005 • Set global design strategy on modernbride.com, brides.com, and yourprom.com, including brand translation, user interface, usability, and visual systems • Directed multi-phase, award-winning redesigns of all sites, bringing together business, editorial and technical requirements • Crafted more than 80 ad solutions totaling $500,000 in new business • Managed 2 fulltime design staff members and 4 project-based freelancers NBC, NYC: Contract Interactive Designer, 2002 - 2003 • Designed web sites and online promotions for BravoTV's original programs OliveMedia, NYC: Interactive Design Director, 2000 - 2002 • Designed e-commerce sites, games, websites and online ad campaigns • Wrote and presented proposals for new business plans eCentric Consulting, NYC: Senior Interactive Designer, 1998 - 2000 • Developed branding and design for high end financial and e-commerce clients • Integral in development of website audits, usability testing and template guidelines Siegel & Gale, NYC: Senior Interactive Designer, 1996 - 1998 • Lead role in concept development, strategic branding and award-winning design of websites for Fortune 500 companies • Adapted print campaigns for online viewing Anderson & Lembke, NYC: Interactive Designer, 1995 - 1996 • Designed sites targeting a vast European audience • Collaborated with an international team of 20 on the production and cross-platform implementation of an e-commerce site with a focus on community and news Herman Miller, Grand Rapids, MI: Designer, 1994 - 1995 • Awarded prestigious one year internship program • Designed print and online promotions, monitored budgets and schedules, photo-shoots and press checks